Jimmy Iovine was on trial by Twitter fire on Thursday night (Nov. 19) after social media users accused him of making sexist comments on CBS This Morning.
While promoting Apple Music’s newest ad featuring Taraji P. Henson, Kerry Washington and Mary J. Blige to showcase its playlist feature, the co-founder of Interscope Records and Beats by Dre said some alarming words.
“I always knew that women find it very difficult at times — some women — to find music. And this helps makes it easier with playlists, curated by real people,” he said in an interview with Gayle King alongside Blige.
“I just thought of a problem: Girls are sitting around talking about boys. Or complaining about boys, when they have their heart broken or whatever,” he continued later on. “And they need music for that, right? It’s hard to find the right music. Not everybody knows a DJ.” He also mentioned that people need playlists for dinner and for exercise.
But, after gaining a bunch of negative feedback, Iovine apologized for his comments.
“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize,” read the statement. King also came to Iovine’s rescue and defended his words by saying that it was “totally taken out of context.” She also encouraged spectators to watch the full interview.
Check out the full interview above and let us know what you think in the comments. Also, see what tweeters had to say about Iovine below.
— Gayle King (@GayleKing) November 20, 2015
To be fair to Jimmy Iovine, 99.9% of all people find iTunes infuriatingly confusing and bad, so that does include most women.
— Oliver Burkeman (@oliverburkeman) November 20, 2015
Dear Jimmy Iovine with all my time in the kitchen it’s a miracle I know how to get out. More or less discover music AND run a company.
— Kim Kaupe (@kimkaupe) November 20, 2015
hey Jimmy Iovine… shut up. you’re a pure example of the sexism in the music industry.
— Ed Townend (@edtownendcdf) November 20, 2015
Jimmy Iovine talking about women because his ad campaign was aimed at women. His commentary is better for a strategy meeting not tv.
— Greg (@itsgregnotgregg) November 20, 2015
Jimmy Iovine is right. Women have a hard time finding music — we assume all loud noise is either a baby or an invitation to brunch.
— Sady Doyle (@sadydoyle) November 19, 2015
Wait. You can get music on the Internet now?
— SPACE BURNS (@Rikki_B) November 20, 2015